How many times today did someone in your newsroom copy and paste content from one system to another? Or move content by logging into multiple systems or emailing files around to editors?
How much time did your newsroom staff waste today overcoming the inefficiencies of your internal systems, redoing work that had already been done, or chasing after content from partner or sister newsrooms?
Think about the real cost of inefficiency in your newsroom. If you added up all those wasted hours every day, across a year, what would they amount to? What could your newsroom afford if it wasn’t paying for that inefficiency? Depending on the size and number of newsrooms, that wasted time could add up to hundreds of thousands or even millions of dollars per year.
With the staff reductions of recent years, newsrooms simply can’t afford to waste time. It’s a top of mind issue across all the newsrooms we talk to.
Everyday we hear stories of workflows accomplished through tedious copying and pasting. Reporters enter breaking news stories into the web CMS, where they create headlines, subheads, breakouts, and info boxes, and then editors have to start all over from scratch in the print editorial system. Or web producers labor to manually recreate on the web what editors have already spent hours of the day creating for print.
Every newsroom has to update their website throughout the day, publish content into new tablet apps, engage with their community in social media, and still put out the paper. The problem is that these workflows are fundamentally separate, rather than being an integrated daily news operation.
We also hear over and over that partner and sister newsrooms are emailing content back and forth, calling each other up to chase after copy. There are so many high value content sources that editors can tap into outside of the newsroom, but it costs them hours to go out and fetch it, rather than have the content come to them as the traditional newswire has always done.
These are hours that reporters and editors could be spending on creating original content. How much more content could your newsroom have produced today if editors and reports hadn’t wasted so much time with inefficient workflows?
The newsroom has always prided itself on efficiency, because nothing less than the most efficient operation could get a newspaper to press everyday. But the staff reductions, the demands of the web and other digital platforms, and the ad hoc nature of new content partnerships have taken a huge toll on newsroom efficiency.
That’s why Publish2 has been focused on solving newsroom inefficiency by addressing one of the key root causes: disconnected systems.
Simply by syncing a newsroom’s existing print editorial system and web CMS, we can save newsrooms hours a day in lost productivity. By connecting the newsroom’s publishing systems, then, to those of sister newsrooms, content sharing partners, and alternative news sources, we eliminate emailing content back and forth, more rounds of copying and pasting, ad hoc phone calls in search of content and permission, and yet more copying and pasting from third-party websites.
With all publishing systems connected through Publish2, **all content gets created once **and is then synced across all systems, within your newsroom and across newsrooms.
Suddenly the time savings starts to be measured in FTEs.
Think about how your newsroom could redeploy that staff time. What new products could your newsroom create? What new revenue opportunities would you be better positioned to pursue, especially if the gains in efficiency come from an integrated content workflow?
Every newsrooms should make it a top priority to remove all copy and pasting and emailing from their workflow and enable content, both internal and external, to flow efficiently across all platforms. That’s a critical step in transforming the newsroom into an agile organization positioned for growth.