5 Technology Requirements for Native Advertising Platforms
The excitement around native advertising has spawned a proliferation of “native advertising platforms.” The market is ready to move past the hype and choose the best »
Explaining Native Advertising to Publishers
Despite all the hype about native advertising, many publishers are still unclear about what native advertising is and why they should run native ads on their »
Who Will Control the Native Advertising Value Chain?
The display advertising value chain is dominated by ad exchanges and programmatic buying. But who will control the emerging market for native advertising, which depends on »
Native Advertising in Print Could Save Newspapers
Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display »
5 Types of Advertising That Are NOT Native Advertising
When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are »
