Solving Big Universal Problems

The best that any company can hope for is to find a big, universal problem that nobody else has solved. It seems we’ve hit upon that problem, based on the reaction to “How to Make It Easy for Newsrooms to Link on the Web“, and a follow up email we sent to our community that framed the larger problem — “How to Solve the Print-Web Workflow Problem.” (Hat tip to Paul Balcerak who first framed it that way.)

The response has been tremendous.

Every newspaper newsroom in the world is struggling with integrating print and digital workflows.  And Publish2 can solve this problem for every newsroom, using their existing systems.

The inefficiency created by disconnected print and web workflows — all that copy and pasting, and emailing, and more copy and pasting — has huge costs. Newsrooms can no longer afford that kind of inefficiency.

The beauty of our solution is that by connecting their existing publishing systems, we can also connect newsrooms to a larger network: sister publications, regional partners, local blogs, and new content partners.  We can also distribute the newsroom’s content to tablet apps and social media. That’s the power of connected publishing.

And this isn’t just about newspapers. Magazine publishers, we’ve discovered, are wrestling with the same problem.

The evolution of publishing from print to digital can’t happen by flicking a switch. It requires a bridge. Every print publisher needs a bridge to digital. That’s the big, universal problem we’re solving for the news industry.

How to Make It Easy for Newspapers to Link on the Web

There has been a great deal of debate in the last few days about why mainstream news organizations in general and newspapers in particular don’t link out to sources from their stories. Many participants in the debate have asserted that this is because news sites still fear sending people away. Or they don’t “get it,” i.e. they don’t understand how the web works, or the value of linking, or even what a link is.

Perhaps that was true to a larger extent in the past. But having spent a lot of time working with newsrooms, I can tell you that by and large this is no longer case. The problem is not one of attitude or ignorance, but rather the more mundane yet still hugely significant problem of technology and workflow. And it’s a much bigger problem than most people discussing the issue realize — so much so that the solution has not been obvious.

Fortunately, there is a solution. But first, for the sake of broader understanding, let’s fully flesh out the problem.

Here’s how Brian Boyer at the Chicago Tribune explained it:

At the Chicago Tribune, workflows and CMSs are print-centric. In our newsroom, a reporter writes in Microsoft Word that’s got some fancy hooks to a publishing workflow. It goes to an editor, then copy, etc., and finally to the pagination system for flowing into the paper.

Only after that process is complete does a web producer see the content. They’ve got so many things to wrangle that it would be unfair to expect the producer to read and grok each and every story published to the web to add links.

The solution seems obvious — switch to a web-centric workflow by creating all of the content in the web CMS first. Most web CMSs make it easy to add links, or at least much easier than newspaper print editorial systems, many of which don’t even accept HTML.

While many newsrooms do now publish breaking news on the web first, there are two big reasons why newspaper newsrooms can’t easily ask all of their reporters to write all of their stories in the web CMS first:

1. Web CMSs don’t handle multi-stage editorial workflows

As Brian pointed out, after a reporter finishes a story, it needs to go to an editor and then to a copy editor. Most Web CMSs are not designed to handle this workflow. You can’t set story status to track where is in the workflow. Editors can’t be notified that stories are ready for review, or are ready for copy editing. Reporters can’t be notified that revisions are required. You can’t manage story assignments. You can’t customize the workflow in any way.

I’ve actually heard many web-native editorial operations complain about this limitation, even in a flexible CMS like WordPress. Daniel Bachhuber actually developed a plugin for WordPress, called EditFlow, to solve this workflow problem (which is great, if you use WordPress as your primary web CMS, which most newspapers don’t).

But why on earth, you might ask, do these newsrooms need all of this editorial process? Why do they need layers of editors and copy editors? Most web-native publishers let their writers post directly to web. If there are mistakes, they can just update the content in real time, fix typos, post corrections, etc.

That’s how web publishing works. But it’s not how print publishing works.

In print, you only get one chance to get it right. Publishing content as a continuously updated process works great when you can update in real time, but not when you have to wait until the next day to post the correction, at which point it’s really too late.

And there’s another big difference between publishing on print and publishing on the web — finite space. If a reporter files a story, and there’s not enough space for it, somebody needs to make it fit on the page. Because the web has infinite space, web CMSs were not designed to accommodate a workflow that requires making the content fit the available space.

Lastly, there’s one more major difference between a print workflow and a web workflow — press deadline. You’ve got to print the newspaper, and everything needs to be ready to go by the time the presses roll. On the web, you can publish on a rolling basis, 24/7. But for print, it only happens once a day, which by its nature requires a more complex, coordinated process.

It’s certainly open to debate how many editorial layers are really necessary for creating the print product. Many newsrooms have been forced to reduce the number of layers as the result of cost reduction cutbacks. But it’s simply not practical for most newsrooms to produce the print product without a system that can handle an editorial workflow with some degree of sophistication.

2. Web CMSs don’t support the print layout process

Creating the newspaper print product is, fundamentally, about traditional desktop publishing. Layout and design is done typically in InDesign or Quark. And most newspaper workflows are based on a process for easily getting content into page layout.

A key function of the print editorial system is to flow content, properly formatted, onto pages in InDesign and Quark. These systems can also sync edits made on the designed page (e.g. making it fit) back into the database. Many of these systems handle high resolution photos, also necessary for print, but not the web.

Bottom line — newspapers can’t simply throw out their print editorial systems and just use their web CMS for everything, simply because it’s easier (or even possible) to create links in the web CMS.

That brings us to another seemingly obvious solution: Why not create all content in the web CMS first, then simply import it into the print editorial system for the print workflow.

Newsrooms actually have a term for this: Reverse publishing

You could make a strong argument that it’s time to “reverse the polarity” of publishing, as newsrooms transform for a digital future.

There’s just one problem — there’s no way to get content from the website into the print editorial system. Most print CMSs can’t import RSS feeds, because they were all designed based on the assumption that content flows in the other direction. Print editorial systems are typically desktop applications that don’t natively connect to the web. (This, by the way, is why it’s so difficult for web publishers to deliver content to newspaper partners — subject for another post.)

Charms & Pendants: charms,
Earrings: gold and silver earrings,
Rings: Diamond Rings.

The newsrooms that do publish web first are typically reduced to copying and pasting content from the web CMS into the print editorial system.

So even if a newsroom reverses the polarity of its publishing priorities, the technology doesn’t make it easy.

Until now.

The Solution

Publish2 has solved this problem, with a very counterintuitive approach. We’ve developed support for delivering content into print editorial systems using the import function that these systems were designed to use — receiving content from a traditional newswire.

To deliver content into print editorial systems, Publish2 uses the formats and delivery mechanisms that are completely unknown outside of newspaper newsrooms and foreign to anyone who only publishes on the web (ANPA, NITF, I won’t bore you with the details).

Using the Publish2 Print-Digital Integration module, newspapers are able to create content in the web CMS, publish web and digital first, and then easily flow all the content into the print editorial system. We strip out the HTML for print, so reporters can link as much as they want in the web version. We can also deliver the content into the archiving system.

And we can do it all without any change to the existing systems, and without the significant expense of throwing out the old system and buying a new one.  So there’s no throwing out the baby with the bathwater to adopt a digital first publishing workflow. This solution also has the benefit of freeing up web producers from a lot of copy/pasting and other manual workflow to spend more creating original web content and features.

The result is that the only barrier to change is a willingness to change. And that is a barrier that most newsrooms, as a matter of survival, have already overcome.

Publish2 Update: Network Growth and New Business Model

Many people have reached out to us recently and asked, “How’s Publish2 doing? You guys have been very quiet for the last few months.” That’s because we’ve had our heads down rolling out the full content distribution service that we announced last summer and launched in beta last fall. And… we’ve successfully launched our business model.

So it’s time for an update on the growth of our content distribution network and our new software-as-a-service licensing business.

Network Growth

The value of any network grows exponentially with the number of participants. So we’re excited to report the our network now includes over 200 news organizations that are actively distributing and acquiring content through Publish2.

See who’s in the Publish2 network.

We’ve found the key to network growth is members “inviting their friends,” just like on Facebook, which in our case means news organizations inviting their partners. When all of your partners, and news orgs that you want to partner with, are on the network, it’s easy to see the value in joining.

We’re focused on bringing the hundreds of newsrooms we’ve worked with over the past three years into the network.  As with all networks, the larger it is, the more valuable it becomes for everyone involved.  We’re exploring every network vector for content distribution and content sharing — state, region, sports leagues, topics like health, environment, business, etc.

(Interested in joining the network? Let us know.)

New Business Model: Software-as-a-Service

In the past six months, we have also successfully launched our paid software-as-a-service business. Here are some of our paid SaaS customers, which include over 50 news orgs:

SaaS is the ideal business model for our network because we can support the business models of our network participants — whether that be content bartering, licensing, ad revenue share, or branding — without dictating what their business model should be. All news organizations on our network control their content rights, terms of use, and the business agreements they set up with their network partners. There a lot of companies out there looking to take a percentage cut of your revenue, but we’re not one of them. SaaS also ensures our long-term sustainability as a network platform.

While joining the Publish2 content distribution network is free, our paid software-as-a-service license is required for automating the delivery of content directly into publishing systems — legacy front end editorial systems, hosted web CMSs, open source CMSs, mobile apps — we support them all.  We know most news orgs don’t have a developer with free time to code to an API, so we skip the API and integrate directly with existing systems using open formats and technology that newsrooms can use right out of the box. Our software-as-a-service comes with full support for integration and newsroom training — we’ll meet your technology and newsroom where they are today.

We also know that unless content gets delivered where time-crunched editors work every day, it won’t get used. Logging in to another website to download content is typically a non-starter.  We deliver content into existing wire queues and post directly to websites. That’s what puts news orgs in the position to reduce the cost of “filling the news hole” and create new products by curating content from their network (what we call the Content Graph).

Our software-as-a-service now includes a range of “content modules” that enable news organizations to take advantage of connecting the network directly to their publishing systems.

For example, Freedom Communications is using our Internal Newswires module to create a content sharing network for all of their properties, to maximize the value of the content that their newsrooms create everyday. Editors can export stories from their editorial system with one click, without having to log into Publish2. And shared stories show up in their existing wire queues alongside other wire stories. They are also sharing budgets to help newsrooms plan around shared content.

Once they have all their publishing systems connected, Freedom can use other Publish2 modules to:

USA WEEKEND Magazine, a Gannett Company, is using our Syndication Management module to distribute content from partners like The Doctors, as well as some of their own content, to their hundreds of newspaper customers for use in print and/or online. Our Syndication Management module allows USA WEEKEND’s carrier newspapers to pull content directly into their publishing systems.For web syndication, we provide content tracking, branding and links back, and Google’s syndication-source meta tag to prevent problems with duplicate content in search.

Climate Central is similarly using our Syndication Management module to enable news orgs interested in their environmental reporting to get it delivered directly into their publishing systems, with the goal of significantly ramping up their syndication across hundreds of partners. We take care of all the implementation and support for their partners, while they sit back and enjoy greater pickup by getting their content to editors. Climate Central is also using Publish2 to automate posting content from partners on their own site — here’s an example.

East Oregonian Publishing Company is using our Co-op module to share content internally and with other news orgs in the Northwest, starting with Oregon Public Broadcasting. They are also using our Content Bridge module to bridge the gap that still exists in most newsrooms between print and web. At the same time that editors share stories through the Publish2 network, they can send them to their own website. For stories already on the web, they can be shared back into the print production process and delivered to the archive. Hours spent copying and pasting can now be more productively reallocated.

Bakersfield Californian uses our Alternative Newswire module to receive content from a range of news sources, from free newswires like AOL DailyFinance to licensed content from California Watch and McClatchy-Tribune.

News organizations continue to surprise us with new ways to use our platform — setting up content distribution as a peer-to-peer network opens up a lot of possibilities for cost savings and new revenue streams. Having integrated directly with news organizations’ web and print publishing systems, Publish2 makes it easy for them to expand their use of the network.

For example, based on newsroom feedback we created a module for newsrooms to set up a PR newswire service for local businesses, as a way to add content to their sites, source local business stories, and source local advertising leads. We created the Local Industry Newswires module as a way for news orgs to enable companies in a major local industry to share news and information — news orgs can even create a B2B publication and sell advertising. We created the Community Newswires module to make setting a blog network turnkey and easily scalable.

We are also excited to be serving the mission of news organizations on our network:

  • Sustaining and growing resources for original reporting (especially local) by reducing the costs of third-party content
  • Enabling new products that produce new revenue streams to support journalism
  • Enabling broader regional and national distribution of important public issues reported at the local level
  • Enabling broader distribution for nonprofit news organizations, and new business models that support those organizations
  • Enabling news organizations to be the beneficiaries of disruptive new models, rather than the victims

The other question we get asked is, “Why is Publish2 creating a network for the news industry? Isn’t that like vitamins for dinosaurs?”

Yeah, well, for those keeping score, the news industry is still a $100 billion worldwide market and many newspapers are in fact profitable. The last few years may have been painful, but every news organization is now solidly focused on transforming for future growth.  To do so, news companies must adopt technologies that enable their newsrooms to create new digital products while simultaneously preserving the ROI of their legacy print product.  Providing that bridge between old and new is precisely what Publish2’s platform and network are designed to do and, given the rate of adoption we’re seeing now, we are very optimistic about the future of the news industry.

Content (Re)Packaging: Curation and Syndication in the Age of Unbundled Digital Content

I’m going to be speaking at the American Press Institute seminar on Creating the Digital User Experience, May 12 – May 13, 2011. Here’s my session on “Content (Re)Packaging: Curation and Syndication in the Age of Unbundled Digital Content”:

Digital consumers get their news from a wide range of “content packagers” — social media (Facebook, Twitter), search (Google), portals (Yahoo, AOL), and now a new breed of tablet apps (Flipboard, News.me, Zite). Find out how news publishers can meet consumer demand and support new business model by distributing their content through all of these new channels. Learn how editorial brands can become curators themselves and take back control of content distribution by creating news packages the news consumers want.

Here’s the program overview:

In today’s complex digital media landscape, there is only one way you can stay ahead of your competitors: create a compelling user experience.

API’s Creating the Digital User Experience will connect you to the interrelated world of content and revenue and platforms and applications on the Internet. It’s about understanding what people want and giving them the rich online experiences they crave. It’s about the wave of always-connected consumers, location-aware mobile apps and services, and digital platforms that are making business and news unlike anything we’ve experienced before. And, it’s about driving revenue from it all.

And the other session leaders — awesome group:

Featured Discussion Leaders


Tyson Evans and David Wright

Interface Designer, The New York Times and Senior Interactive Designer, NPR

Session: If coders are from Mars and designers from Venus, how can we all get along?



Dorian Benkoil

Co-founder and Senior Vice President, Teeming Media

Session: Apps or HTML? How to get on every screen.



Kelley McDonald

Director of Information Architecture, NavigationArts

Session: Future proofing your digital strategies


Rebecca Moreno

Director, Front Page Programming, Yahoo!

Session: Art + Science: The Yahoo! Home Page



Mary Peskin

Associate Director, American Press Institute


Limor Schafman

President, KeystoneTech Group

Session: Mobile strategies, mobile business. Find out how the mobile experience can transport your company to your audiences and consumers.


Ryan Sparrow

Instructor of Journalism, Ball State University

Session: SND Best of Digital Design: What makes a winner and why

More about the seminar here.

Clay Shirky’s right that syndication’s getting disrupted — but not in the ways he thinks it is

In my contribution to the Nieman Journalism Lab’s 2011 Prediction series, I agree with Clay Shirky’s prediction about the disruption of the traditional news syndication model, but disagree (yes, I disagreed with Clay Shirky) about how the disruption will play out.  Here’s an excerpt:

The desktop web has been a revolutionary platform in terms of access to information, the democratization of publishing, and the socialization of media. But as a medium for consuming news content, from a user interface and user experience perspective, it’s problematic at best and downright awful at worst. News consumption has begun a major shift from the traditional desktop web to apps for touch tablets for a simple reason — the user experience and user interface are so much better, as the recent RJI survey of iPad users reflects. Consumers are choosing tablet apps over the traditional desktop web based on the quality of the user experience and the overall content “package.”

News organizations are already shifting their strategies to take advantage of that consumer shift. But few have thought about the role of syndication in news apps. With the immersive, hands-on experience of a tablet news app, the value of syndication changes entirely. Apps that deliver nothing but one news organization’s content will not compare favorably with the content richness of the web, no matter how good the UI is. And apps that bounce users around from site to site with an in-app browser, mimicking the traditional desktop web model, will fail for precisely the reason why users chose the app in the first place.

But news apps that can deliver full content, curated from a wide range of sources, within a cohesive, optimized — even breakthrough — UI for news consumption, will win because users will have the best of both worlds. Syndication in news apps will not be about republishing news that everyone else has. It will be about combining curated news with original content in order to create consumer packages that are deeply engaging and in many cases worth paying for. With this shift, news organizations will stop ceding to aggregators the huge value creation of curating and packaging news. Instead, news organizations will start defining their editorial brands as curators as much as they define them as original content creators.

Read the rest at Nieman Journalism Lab.

Demotix Partners with Publish2 News Exchange on Independent News Photo Marketplace

We’re excited to announce that Demotix, the award-winning open photo agency for independent journalists, will begin offering content via Publish2 News Exchange when we launch photo support later this summer. Newspapers and other news organizations will not only benefit from the huge efficiency of sharing photos directly through Publish2 News Exchange, but they will now also benefit from the efficiency of Demotix’s open photo sourcing platform and their presence in the U.S. news market.

Demotix pioneered the professionalization of what they call “street journalism” — enabling photographers on the scene of major news events to sell their photos to news organizations. Demotix splits the revenue with photographers 50/50 each time the photo is sold (unlike some major photo agencies that take a much larger cut and only pay photographers once). Photos sourced from Demotix have appeared on the front pages of New York Times, Wall Street Journal, Time, and The Guardian.

Newspapers seeking alternative sources of news photos have already recognized the huge benefits of sharing photos directly, which News Exchange will enable them to do now on a national scale and with much greater efficiency (and no more emailing photos back and forth!). With the addition of Demotix to News Exchange, newspapers will also be able to buy photos a la carte for coverage of major news events around the U.S. and around the world.

Turi Munthe, CEO and Founder, describes Demotix as “the freelancer’s AP”. We love that. Demotix is disrupting the news photo market, opening new options to photo buyers like newspapers. We love disruption that helps all the news orgs on News Exchange evolve evolve their businesses — that’s our mission.

Here’s what Turi had to say about our partnership:

“We’re thrilled to be partnering with Publish2 News Exchange. The future of news is open, agile and collaborative. Publish2 is at the very cutting edge of that revolution, and we are proud to be joining them. We have a shared vision of democratising news gathering and distribution. Activating our 3,000-odd global contributors across the News Exchange platform brings every corner of the world to News Exchange and gives voice to our community across the US.”

Check out Turi’s piece in the Spring Nieman Reports on creating a new marketplace for news photography.

Here’s more on Demotix:

Launched in January 2009, Demotix now has over 3,200 active reporters in 190 countries around the world, a 250,000-strong picture archive from Kabul to Kentucky, and a monthly growth of over 20,000 editorial images and video.

Demotix has been profiled by Reuters TV (twice), Bloomberg, CBC, Le Monde, The Guardian, Wired.com, El Pais, The Telegraph and countless other media all over the world.

In the last year, Demotix has won the Guardian Media Award for Independent Journalism, the British Airways Young Business Award, was named a Tech Invest 100 company by PWC, was a finalist for Mashable’s Open Web Award, SXSW 2010’s Community Award, and the Knight Batten Prize (Demotix was the only non-US news outfit nominated).

Now Available in Publish2 News Exchange: ProPublica, GlobalPost, Texas Tribune, and Texas Watchdog

We’re excited to announce the addition of four high-quality news sources to Publish2 News Exchange.

ProPublica, GlobalPost, Texas Tribune, and Texas Watchdog have created their newswires in Publish2’s platform for sharing and distributing journalism in print and across the Web.

ProPublica is a Pulitzer-winning nonprofit news organization specializing in investigative journalism on topics including the Gulf oil spill, mortgage modifications, and post-Katrina New Orleans.

ProPublica stories are available for free, for print or online publication, via Publish2 News Exchange.

Here’s what Scott Klein, ProPublica Editor of News Applications, finds exciting about News Exchange:

“We’re excited by Publish2’s idea of making the process of syndicating news stories frictionless and intuitive, and think it dovetails well with our strategy of partnering with news organizations who reach influential audiences to have real-world impact. We’re looking forward to working with them to get our stories in front of editors all over the world.”

Subscribe to the ProPublica newswire today and automatically export their stories to your newsroom’s publishing system for easy access to a free and steady stream of award-winning journalism.

GlobalPost is an international news service that employs a core team of more than 50 correspondents around the world and works with more than 125 freelance journalists to produce top-shelf news and features, more important than ever to newspapers as many have cut their own reporting from overseas.

Dave Underhill, Director of Syndication at GlobalPost, had this to say about Publish2:

“Publish2 News Exchange provides a variety of platform options for our customers. We deliver our syndication service via RSS, but some legacy newspapers have front-end systems that aren’t designed to take in RSS feeds easily. Publish2 will allow them to integrate our story feeds with their own content and other services, which in turn makes it easier for the editors to select and use our material. Simultaneously, their online operations can ingest our RSS and create custom pages for their readers. We look forward to the growth of this service and to providing GlobalPost to new clients in partnership with Publish2.”

The GlobalPost newswire is available now in News Exchange for their existing syndication customers. Find out more about becoming a GlobalPost syndication customer here.

The Texas Tribune covers every major issue in the state of Texas as a nonprofit news organization, with a mission to “promote civic engagement and discourse on public policy, politics, government, and other matters of statewide concern.”

Ross Ramsey, managing editor at The Texas Tribune, offered his take:

“Part of The Texas Tribune’s mission is to make news and information about Texas politics and government available to everybody, including to other publications interested in our content. This ought to make that easier.”

Subscribe to the Texas Tribune newswire now in Publish2 News Exchange to publish their stories in full — in print and online — for free, in exchange for proper attribution and links.

Texas Watchdog is another Lone Star state nonprofit digging into politics and local issues with original investigative reporting and curation of the best journalism in the region.

Subscribe to the Texas Watchdog newswire in News Exchange to route their reporting to your print edition or website — and to your readers — at no cost to your news organization.

Ready to get started? Log in now at Publish2.com and search for newswires that suit your news organization’s needs.

Want to syndicate your own content, or share it with partner newspapers in your state and across the country? Create your first newswire and give your subscribers and partners permission to subscribe to it today.

New to Publish2? Register now. Publish2 News Exchange is the easiest way to share and distribute content for print and Web publishing.

Any questions? Drop us a line! We’re here to help you get started.

Publish2 News Exchange Wins Knight-Batten Award

Less than two months after launching Publish2 News Exchange, we’ve won a Knight-Batten Award!

News Exchange enables newspapers to create newswires for print and the Web by combining content sharing networks with alternative newswire sources.

“This is an ambitious concept that could be genuinely disruptive of existing distribution networks,” the judges said in the announcement Monday morning.

The Publish2 team would like to extend our thanks to J-Lab, the Knight Foundation, and all the judges. It’s a great honor to be recognized as we expand News Exchange and continue innovating to help news organizations best serve their audiences.

And we’re in great company! Congratulations to all the winners, including Sunlight Live, ProPublica’s Distributed Reporting project, PolitiFact’s Obameter, and Ushahidi Haiti!

Be sure to also check out the 30 notable entries, which Publish2 advisor David Cohn’s Spot.Us Community Centered Advertising and Lakewood shooting coverage (PDF) from the Seattle Times.

We look forward to meeting all the winners on Sept. 14 at the Newseum!

If you’re in town, we hope you can make it too. Register to attend for free (space is limited) and be sure to say hello.

Ready to get started In Publish2 News Exchange? Now’s the time.

The 100 Most Important Online Publishers? Publish2 is on the List.

At Publish2, we’re pleased and flattered and just plain excited to rank #39 on this list of “The 100 Most Important Online Publishers” from June’s OMMA, the magazine of online media, marketing, and advertising, published by MediaPost.

The OMMA editors call it a subjective editorial judgment on their part, but they also add this about the factors that went into their ranking system:

“We consider prestige, share of voice, content quality, overall design and UX, innovation and, well, importance.”

Makes sense to us.

And here’s part of what they had to say about Publish2:

“Using Publish2, publishers can create their own news wires and distribute content directly to the print edition of any newspaper (provided it’s also a member of the Exchange). Publish2 expedites the process by handling the logistics of file transfers, graphics and tailored story formatting. It can also automatically import syndicated digital content to the print editions of newspapers. The network is scalable, meaning that publishers can create networks with as many members as they like – from hyper-local content clubs with just a few members to consortia that are national in scale.”

Check out the full list, and you’ll see we’re in good company.

Who’s #1? The New York Times. And at #40, just below us on the list? Oprah.

Ready to get started? Log in now at Publish2.com and search for newswires that suit your news organization’s needs.

Want to syndicate your own content, or share it with partner newspapers in your state and across the country? Create your first newswire and give your subscribers and partners permission to subscribe to it today.

New to Publish2? Register now. Publish2 News Exchange is the easiest way to share and distribute content for print and Web publishing.

Publish2 News Exchange Stories In Print: DailyFinance in the Daily Telegram

Last week, we told you about some of the national news sources available now in Publish2 News Exchange. They’re offering their stories for free in exchange for attribution in print.

On Sunday, the Daily Telegram in Adrian, Michigan became the first newspaper to run a story — two stories, in fact — they found using News Exchange.

On a business page featuring a syndicated columnist and wire stories, the editors ran a pair of stories from DailyFinance.com.

Using a free newswire from this online-only financial news site, the Daily Telegram brought their readers relevant, quality stories that mattered to Michigan.

Here’s what Special Projects Editor Erik Gable said about the decision on Twitter:

“We will be augmenting our Sunday print edition with the @Publish2 News Exchange for the first time this weekend.”

What could your newspaper do with Publish2 News Exchange?

See for yourself. Register now at Publish2.com or log in with your existing account today to find great stories for your print edition.

Questions about how to get started? Find us at contact@publish2.com anytime.