Category Archives: Innovation

Legacy Newspaper Editorial Systems Really Are Killing the Industry

The newspaper industry has staked its future on failed legacy newspaper editorial systems that require “tremendous effort and patience“. GateHouse Media could not implement this old desktop software masquerading in the “cloud” because it required too much bandwidth. Seriously! What is this, 1996?

This legacy print CMS software is so ineffective, so destructive to digital innovation (not to mention legacy cost reduction), that newspaper executives are ready to take drastic measures — cut it off like a rotting limb. That’s what John Paton, CEO of Digital First media, is contemplating:

“[Digital has] got to move faster. I think it has to be more independent. It’s my job to figure out the encumbrances between the print assets and the digital assets. It’s my job to ensure that digital, if it’s going to be our future, is well funded and has as fast a path to success as possible.

I’m beginning to think that the very best way I can do that is to have it stand alone separate so that it can — unencumbered from the print piece — be able to do things we think it should do as a content company and as a sales company in the digital space.”

Paton isn’t talking about the print product itself that’s holding back digital. He’s talking about the software used to produce the print product, the same legacy print editorial system, which is putting DFM’s digital ambition and future at risk of failure.

Obsolete software and failed system architecture is one of the newspaper industry’s greatest “encumbrances,” a barrier to innovation, and ultimately a barrier to survival.

It’s not at all surprising that legacy print editorial systems in the “cloud” are failing, systemically, at every major news organization that has rolled them out. It’s not what they were designed to do.

And yet GateHouse is sticking with their legacy vendor. Why? Because they have invested millions of dollars and years (years!). But more significantly, they probably don’t know that there is an alternative.

But there is. A whole new paradigm for newsroom technology.

Forget the CMS. Stop searching for the grand unified CMS that does everything. It’s a unicorn. CMSs are designed to do one thing, e.g. produce a newspaper, a website, a blog, etc.

Publish2’s platform is a technology layer ABOVE the CMS. Publish2 commoditizes the CMS, and overcomes all of its limitations. Publish2 connects a newspaper’s old and new CMSs to work dynamically as if they were one.

Above all, Publish2 liberates newspapers from the CMSs that are holding them back, so they can create news digital products that drive new revenue while producing the print product more cost effectively.

True digital-first workflow, new sites, new apps, new revenue-driving products — it’s easy, not hard.

Ready for total CMS freedom? Get in touch.

The 100 Most Important Online Publishers? Publish2 is on the List.

At Publish2, we’re pleased and flattered and just plain excited to rank #39 on this list of “The 100 Most Important Online Publishers” from June’s OMMA, the magazine of online media, marketing, and advertising, published by MediaPost.

The OMMA editors call it a subjective editorial judgment on their part, but they also add this about the factors that went into their ranking system:

“We consider prestige, share of voice, content quality, overall design and UX, innovation and, well, importance.”

Makes sense to us.

And here’s part of what they had to say about Publish2:

“Using Publish2, publishers can create their own news wires and distribute content directly to the print edition of any newspaper (provided it’s also a member of the Exchange). Publish2 expedites the process by handling the logistics of file transfers, graphics and tailored story formatting. It can also automatically import syndicated digital content to the print editions of newspapers. The network is scalable, meaning that publishers can create networks with as many members as they like – from hyper-local content clubs with just a few members to consortia that are national in scale.”

Check out the full list, and you’ll see we’re in good company.

Who’s #1? The New York Times. And at #40, just below us on the list? Oprah.

Ready to get started? Log in now at Publish2.com and search for newswires that suit your news organization’s needs.

Want to syndicate your own content, or share it with partner newspapers in your state and across the country? Create your first newswire and give your subscribers and partners permission to subscribe to it today.

New to Publish2? Register now. Publish2 News Exchange is the easiest way to share and distribute content for print and Web publishing.

Networked link journalism: A revolution quietly begins in Washington state

The discussion about journalism’s future so often focuses on Big Changes — Kill the print edition! Flips for everyone! Reinvent business models NOW! — that it’s easy to forget how simple innovation can be.

Sometimes all you need is a few Tweets, a bunch of links, and some like-minded pioneers.

That’s how a quiet revolution began in Washington state Wednesday. Four journalists spontaneously launched one of the first experiments in collaborative (or networked) link journalism to cover a major local story.

But it gets better. Those four journalists weren’t in the same newsroom. In fact, they all work for different media companies. And here’s the best part: Some of them have never even met in person.

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