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	<title>Comments on: How to Get 100% of Local Businesses to Advertise Online: Announcing BreakingPromos</title>
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		<title>By: Will &#8216;Breaking Promos&#8217; Help Hyperlocals Bring New Customers to SMBs? &#124; Street Fight</title>
		<link>http://blog.publish2.com/2012/06/01/how-to-get-100-of-local-businesses-to-advertise-online-announcing-breakingpromos/comment-page-1/#comment-3031</link>
		<dc:creator>Will &#8216;Breaking Promos&#8217; Help Hyperlocals Bring New Customers to SMBs? &#124; Street Fight</dc:creator>
		<pubDate>Thu, 16 Aug 2012 15:57:29 +0000</pubDate>
		<guid isPermaLink="false">http://blog.publish2.com/?p=2004#comment-3031</guid>
		<description>[...] guru Gordon Borrell’s verdict (“Advertisers don’t want to be around local news”). Called “Breaking Promos,” it promises publishers the power to give businesses what they seek but often can’t find – new [...]</description>
		<content:encoded><![CDATA[<p>[...] guru Gordon Borrell’s verdict (“Advertisers don’t want to be around local news”). Called “Breaking Promos,” it promises publishers the power to give businesses what they seek but often can’t find – new [...]</p>
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		<title>By: Competing for the Holy Grail of Local Online Advertising - Publish2 Blog</title>
		<link>http://blog.publish2.com/2012/06/01/how-to-get-100-of-local-businesses-to-advertise-online-announcing-breakingpromos/comment-page-1/#comment-3025</link>
		<dc:creator>Competing for the Holy Grail of Local Online Advertising - Publish2 Blog</dc:creator>
		<pubDate>Mon, 30 Jul 2012 20:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://blog.publish2.com/?p=2004#comment-3025</guid>
		<description>[...] designed BreakingPromos to go after the local online advertising holy grail by leveraging every one of these critical success factors. BreakingPromos transforms social media [...]</description>
		<content:encoded><![CDATA[<p>[...] designed BreakingPromos to go after the local online advertising holy grail by leveraging every one of these critical success factors. BreakingPromos transforms social media [...]</p>
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		<title>By: Publish2&#8242;s BreakingPromos Adds Facebook Support for Businesses - Publish2 Blog</title>
		<link>http://blog.publish2.com/2012/06/01/how-to-get-100-of-local-businesses-to-advertise-online-announcing-breakingpromos/comment-page-1/#comment-3024</link>
		<dc:creator>Publish2&#8242;s BreakingPromos Adds Facebook Support for Businesses - Publish2 Blog</dc:creator>
		<pubDate>Tue, 24 Jul 2012 21:30:04 +0000</pubDate>
		<guid isPermaLink="false">http://blog.publish2.com/?p=2004#comment-3024</guid>
		<description>[...] 1. Click Sign in with Facebook:    2. Select the business page they want to use:    And that’s it! They’re ready to post:    Creating a BreakingPromos account (1 step!) and purchasing BreakingPromos for your site (via Amazon with existing credit card info) could literally not be simpler. (Click here for an overview of BreakingPromos.) [...]</description>
		<content:encoded><![CDATA[<p>[...] 1. Click Sign in with Facebook:    2. Select the business page they want to use:    And that’s it! They’re ready to post:    Creating a BreakingPromos account (1 step!) and purchasing BreakingPromos for your site (via Amazon with existing credit card info) could literally not be simpler. (Click here for an overview of BreakingPromos.) [...]</p>
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		<title>By: Can local advertising for small businesses be easier? &#124; Zero Percent Idle</title>
		<link>http://blog.publish2.com/2012/06/01/how-to-get-100-of-local-businesses-to-advertise-online-announcing-breakingpromos/comment-page-1/#comment-3022</link>
		<dc:creator>Can local advertising for small businesses be easier? &#124; Zero Percent Idle</dc:creator>
		<pubDate>Mon, 04 Jun 2012 14:32:02 +0000</pubDate>
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		<description>[...] why I can&#8217;t stop thinking about a new approach just announced from Publish2 called BreakingPromos. It falls into that &#8220;I wish I&#8217;d thought of this&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] why I can&#8217;t stop thinking about a new approach just announced from Publish2 called BreakingPromos. It falls into that &#8220;I wish I&#8217;d thought of this&#8221; [...]</p>
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		<title>By: Ann Brocklehurst</title>
		<link>http://blog.publish2.com/2012/06/01/how-to-get-100-of-local-businesses-to-advertise-online-announcing-breakingpromos/comment-page-1/#comment-3021</link>
		<dc:creator>Ann Brocklehurst</dc:creator>
		<pubDate>Sat, 02 Jun 2012 20:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.publish2.com/?p=2004#comment-3021</guid>
		<description>This does indeed sound very interesting.

I&#039;m a bit confused, however, about why it couldn&#039;t be used by competing publications in the same market and also why Publish 2.0 needs partners for this venture.

Sure, at the outset, you&#039;d have to market and make consumers aware if you went it alone, but then you wouldn&#039;t have to share profits.

Why not just generate traffic for breakingpromos.com? Am I missing something here?

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		<content:encoded><![CDATA[<p>This does indeed sound very interesting.</p>
<p>I&#8217;m a bit confused, however, about why it couldn&#8217;t be used by competing publications in the same market and also why Publish 2.0 needs partners for this venture.</p>
<p>Sure, at the outset, you&#8217;d have to market and make consumers aware if you went it alone, but then you wouldn&#8217;t have to share profits.</p>
<p>Why not just generate traffic for breakingpromos.com? Am I missing something here?</p>
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