This week at TechCrunch Disrupt, Publish2 CEO Scott Karp announced the launch of Publish2 News Exchange.

Here’s an overview of some of the first reactions to what we like to call P2X:

Publish2′s News Exchange Aims to Help News Outlets Cut Ties to AP
Poynter | June 1, 2010

“If his service does what he says it does,” said [Roger Plothow, editor and publisher of the Post-Register in Idaho Falls and one of the more vocal would-be AP dropouts], “I’ll be lining up for it and so will a lot of other people.”

While the AP may be the great white whale for new media enthusiasts, it will keep swimming around the ocean for some time to come. But credit Karp and company with a well-aimed harpoon.

Publish2′s Ryan Sholin: “We did not set out to kill the Associated Press”
Nieman Journalism Lab | May 28, 2010

What the News Exchange and its creators do want, Sholin said, is to broaden the ecosystem of access when it comes to the wire content available to newspapers.

Publish2 Wants To Disrupt The Associated Press With An Online News Exchange
TechCrunch | May 24, 2010

Publish2 is taking a swing at the newswire mammoth – they un-lovingly call it an inefficient monopoly – by launching a platform that allows newspaper publishers and other media organizations tap the vast amount of quality content already available for free on the Web (we don’t mean to brag, but TechCrunch was one of the examples cited by the startup on stage).

Publish2 takes a swing at the AP with News Exchange
Romenesko | May 25, 2010

Publish2 is launching a platform that allows newspaper publishers and media organizations tap the vast amount of quality content already available for free on the Web.

Publish2′s News Exchange offers great promise for journalists
LoganMolen.com | May 24, 2010

After using News Exchange for a few days — and quite a bit today — I can safely say it brings a whole new mindset to how media organizations can share, pursue and purchase content. I’ve worked with Associated Press content and tools since I was a college student in the 1980s and my first impressions of News Exchange last week were, “Wow, this is a game changer.”

Publish2 News Exchange launches: Competition for AP’s market?
Knight Digital Media Center | May 27, 2010

If this technical integration actually performs well, that’s pretty important. Many news organizations face increasingly constrained options because they rely on entrenched, large, hard-to-update, print-focused content management systems. These systems are typically very picky about content formats. It often takes time and effort to integrate content produced by more modern CMSs into these systems—at least, if you want to run that content in print, rather than online only.

Buried in a local paper: a glimpse of the future of journalism
The Independent | June 12, 2010

Is this kind of exchange the key to reshaping the newspaper industry and putting it on a sounder footing? I think so.

Finally, A Smart Alternative to the AP
Breaking Media | June 8, 2010

In 2010, it’s pretty clear that the real associated press is comprised of thousands of strong credible voices breaking news and doing sharp analysis on any topic you can name.

Publish2 wants to take content distribution away from the AP
VentureBeat | May 24, 2010

Rather than purchasing content from the AP, the Publish2 News Exchange connects web publishers with print publishers to distribute content to anyone at anytime. The web publishers benefit by having their brand syndicated in print.

Publish2: Another Online Threat To AP
MediaPost | May 25, 2010

The News Exchange expedites the process by handling the logistics of file transfers, graphics and tailored story formatting. It can also automatically import syndicated digital content to the print editions of newspapers.

Publish2: pivoting, thinking big, and identifying the enemy
Darryl Siry’s posterous | May 25, 2010

I like this move for a couple of reasons. Publish2 is thinking really big. Of course thinking big comes with skeptics who will ridicule the ambitions of the startup, but that is the nature of startups that ultimately disrupt the big incumbents. They are never viewed as a threat when they are starting out.

ClaraJeffery: Congrats to our friends @publish2. They make good things happen.

jayrosen_nyu: You know what Publish2′s News Exchange is, really? An extension into print of “do what you do best and link to the rest.”http://jr.ly/3tvz

erikgable: Intrigued by @Publish2 News Exchange and its potential for making our content-sharing agreements more effective.

Publish2 Aims to Oust the Associated Press
Mashable | May 27, 2010

The News Exchange enables newspapers to replace AP content subscriptions with web content, and in exchange web producers are able to showcase their brands in print. As Karp points out, print publishing and distribution still drive newspaper operations, even its web production, which sometimes is nothing more than a dumping ground for stories from the day’s paper.

emilybell: More inventive than a paywall? @scottkarp on a new model AP http://bit.ly/bueqaD

Publish2 Takes on the Associated Press with News Sharing Service
Folio Magazine | May 25, 2010

According to CEO Scott Karp, News Exchange gives publishers a legitimate content sharing alternative to the AP, a cooperative he calls an “obsolete inefficient monopoly, ripe for disruption.”

stephromanski: Passing on Publish2′s newswire announcement to my publisher.

Publish2 News Exchange Takes Aim at AP
MediaBistro | May 24, 2010

OK, perhaps the new Web-content aggregator’s stated goal of “disrupting the Associated Press monopoly over content distribution to newspapers” is a bit lofty, but hey, might as well aim high, right?

Publish2 aims to supplant the Associated Press, reinvent the news exchange with ‘P2X’
BrianManzullo.com | May 25, 2010

The more I think about it, the more intrigued I am about this development. Why? Not necessarily because of how much money it could save news companies (although that’d be a huge plus, if P2X can develop a thriving web of news organizations and blogs). Instead, I’m thinking about how much more efficient content sharing can be between news organizations, and how much more vibrant their products can be because of that.

jdcoffman: @rbole the Publish2 release today looks to be absolutely perfect for #pubmedia public affairs needs — truly amazing.

Publish2 bids to disrupt content syndication with News Exchange service
eMedia Vitals | May 26, 2010

One feature of News Exchange that fell under the radar at TechCrunch is a story ideas database – basically an RFP for story assignments. Editors can post a request for coverage; other members can respond with an existing article or a commitment to write something.

catecorcoran: Add a payment system, and Publish2 could be a price discovery mechanism for original reporting #sm #media #tcdisrupt

mrosas: I absolutely adore what @publish2 is doing for news … disruption indeed http://tcrn.ch/cQb3PY

This Week in Review: Facebook’s privacy tweak, old and new media’s links, and the AP’s new challenger
Nieman Journalism Lab | May 28, 2010

It’s rare that we see such a bold, explicit attempt to take down such an established news organization, so this will doubtless be a project to keep a close eye on.

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Thanks to everyone who has asked us great questions and offered their feedback so far.

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